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Revelry

ABOUT

michelledeloach.revelryfounderandceo.pngWhat is Revelry?
Revelry specializes in designing and producing affordable, trendy, and designer quality bridesmaid dresses while offering an online shopping experience unparalleled to the rest!  Revelry's apparel can only be purchased at ShopRevelry.com for one key reason.  We sell directly to the customer, with no retailers involved, which saves you up to 50% on what our gowns would cost in traditional bridal boutiques or other online retailers.  We do everything under the Revelry label: design, produce, and sell to you! Brides can get the perfect look they're dreaming of, bridesmaids will get a high quality and comfortable dress, trendy enough to wear again! (Make sure to check out our bridesmaids separates, which TRULY are wear again pieces!) BEST YET, it's all guilt free with our low priced designer quality bridesmaids dresses! 

To make sure we've got exactly what you're looking for, you can order fabric swatches or a Sample Box to try on dresses at home! We specialize in designing and producing everything you see, which is why we can provide endless colors, sizes 0-32 and 4 length options.

How did it all start?!
Always going slightly against the grain, Michelle DeLoach created Revelry in 2009 during her senior year at Texas State University.  Being involved in Greek life and supporting football games, Michelle didn’t understand why the only outfitting option for group organizations & sporting teams were t-shirts. Revelry became a huge success in the Greek market by breaking tradition and becoming the go-to spot for sorority chapters to outfit their members for recruitment. Sororities had never before been offered fun, fashion forward custom apparel for their organization. To make the process easier, she allowed sororities to try on styles before ordering in bulk so their chapter could coordinate seamlessly with their sisters. As many Revelry customers graduated and got engaged, they requested to order the sorority dresses as an affordable option for bridesmaids dresses. 

As Michelle's customers transitioned to the next phase of life, so did she, and realized another market in need of some help. With buying a $300 dress the first time she was a bridesmaid in her early 20's, she know something was not right. Bridesmaids needed trendy dresses they would look forward to wearing that cost less.  It became her goal to bring the same business model of her sorority outfitting company to the bridesmaid market.  Three following key aspects would be ground breaking for bridesmaid dress shopping; direct to customer, e-commerce and Sample Box program! 

Revelry Bridesmaids Dress Story

Creation of The Bridesmaid Collection

Everything worth while is worth the wait and Revelry's Bridesmaid Collection is the epitome of that.  Carefully curating the right collection, sourcing the perfect fabrics and making strategic partnerships takes time.  After a year of pre-production and perfecting the collection, the Revelry Bridesmaid website launched in summer 2016. 

With immediate attention in the bridesmaid market  weeks after the launch, many happy brides and bridesmaids are rejoicing in what Revelry has to offer. 

Revelry will continue to stay true to the core value of cherishing the opportunity to dress women.

"I was answering the phones when one of our first customers called crying, she had just received her Sample Box from us in the mail.  She was elated because she had found a high quality tulle skirt that was AFFORDABLE for her bridesmaids. She had been dreaming of her perfect wedding pictures and could not find an affordable bridesmaid skirt option.  She skeptically ordered a Sample Box and when it arrived she surprised to say the least.  I will always remember that phone call.  It was a marker in time for me that the years of work were worth it and that soon, many other Revelry customers would be just as happy as she was." - Michelle DeLoach